5 new (and effective) ways to ensure ROI on talent-led collaborations

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Perceptions of what ‘success’ means in talent-led marketing has shifted significantly over the past few years. What was once a conversation about reach and numbers, has retracted greatly to focus more on the authenticity and legitimacy of the collaboration.

With efforts underway by social media channels to identify sponsored content, the challenge is on for brands to move away from one-off, transactional-led partnerships, and instead focus on creating more meaningful collaborations which will deliver longer term success.

In this guide, we'll help you get to grips with measurement techniques and look into 5 effective ways to ensure your talent-led campaigns deliver the ROI they should!

About Celebrity Intelligence

Celebrity Intelligence is a powerful talent discovery tool that combines the knowledge and insights you need to deliver a successful celebrity and influencer marketing strategy.
From celebrity and influencer contacts and profiles, in-depth audience data analysis and intelligence, to events and bespoke advisory service, we have it all covered to ensure you work with the right talent.

Covering film, TV, music, fashion, sport, and more, we provide everything you need to make intelligent decisions about which talent to work with, when and why.

Get in touch

Book a demo of the new site with one of the team or give us a call today to find out how we can help your business.


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You can access:

Over 100,000 authentic celebrity and influencer profiles and contacts

Psychographic and demographic audience data

Real-time social engagement analytics

Events calendar to discover gifting, dressing and PR opportunities

Tools to plan your PR activity

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