5 new (and effective) ways to ensure ROI on talent-led collaborations
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Perceptions of what ‘success’ means in talent-led marketing has shifted significantly over the past few years. What was once a conversation about reach and numbers, has retracted greatly to focus more on the authenticity and legitimacy of the collaboration.
With efforts underway by social media channels to identify sponsored content, the challenge is on for brands to move away from one-off, transactional-led partnerships, and instead focus on creating more meaningful collaborations which will deliver longer term success.
In this guide, we'll help you get to grips with measurement techniques and look into 5 effective ways to ensure your talent-led campaigns deliver the ROI they should!
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